In order to achieve our ambition, SAIL'22 focuses on four key priorities:
Strengthen Core. We leverage our strong beer brands and market positions to drive growth.
Position for Growth. We drive growth in geographies and segments where we see long-term growth opportunities.
Create a Winning Culture. We have a winning culture to deliver on our choices.
Deliver Value for Shareholders. By delivering the above priorities we want to deliver enhanced value growth for our shareholders.